The context

Today one trend that has more impact on Alpine tourism is the explosion of the e-bike phenomenon: locations strongly oriented towards tourism have to manage the challenges and opportunities associated with it promptly and proactively.

Of considerable importance is also the problem of traffic congestion with the relative noise and environmental pollution. An issue that Alpine border areas have had to face in recent years.

Encouraging sustainable mobility has a positive effect on several factors:

• guest satisfaction, means people can experience the area in a broader way;
• environmental and social sustainability, providing new tourism models that can alleviate problems linked to traffic and at the same time increase the competitiveness of business in the area.

The MOBSTER project, by promoting electric mobility aims to create a system of innovative and excellent tourist areas, attentive to environmental issues that can attract responsible tourists and educate traditional ones.